ChatGPT
OpenAI's chat assistant, used by travel writers to outline guides, draft sections from notes and suggest headlines.
- Free plan or free tier
- Mobile app
- Developer API
Claude
Anthropic's assistant, often used for editing long drafts, reworking structure and keeping a consistent voice across a guide.
- Free plan or free tier
- Mobile app
- Developer API
Gemini
Google's assistant, which can work with Google Docs and Drive files when you connect them, for drafts and summaries.
- Free plan or free tier
- Mobile app
- Developer API
Grammarly
Checks grammar, clarity and tone as you write in the browser, email and documents, with AI rewrite suggestions.
- Free plan or free tier
- Mobile app
- Browser extension
Hemingway Editor
Highlights long sentences, passive voice and hard-to-read passages so travel copy reads quickly.
- Free plan or free tier
Jasper
AI writing platform for marketing teams, used by tourism brands for campaign and destination copy in a set brand voice.
QuillBot
Paraphrasing and grammar tool for rewording a sentence several ways and summarizing longer passages.
- Free plan or free tier
- Browser extension
Perplexity
AI search engine that answers questions with numbered links to the pages it used, so you can check the source.
- Free plan or free tier
- Mobile app
- Developer API
Microsoft Copilot
Microsoft's assistant with web answers and links, built into Windows and the Edge browser.
- Free plan or free tier
- Mobile app
You.com
AI search and research assistant that answers with citations and lets you pick between models.
- Free plan or free tier
Google Lens
Visual search from your camera or photos: identify a building, plant or dish, and translate the text on signs and menus.
- Free plan or free tier
- Mobile app
DeepL
Machine translation known for natural phrasing, with document translation, a writing assistant and apps for desktop and phone.
- Free plan or free tier
- Mobile app
- Browser extension
Google Translate
Free translation for text, documents, speech and camera images, with offline language packs on the phone.
- Free plan or free tier
- Mobile app
- Works offline
Papago
Naver's translator, widely used for Korean, with text, voice, image and conversation modes.
- Free plan or free tier
- Mobile app
Reverso
Translation with real example sentences in context, helpful for checking how a phrase is actually used.
- Free plan or free tier
- Mobile app
- Browser extension
Weglot
Translates a website into other languages with machine translation you can then edit, for travel blogs and tour sites.
- Free plan or free tier
- Developer API
Duolingo
Language learning app with short daily lessons, useful for learning the basics before a reporting trip.
- Free plan or free tier
- Mobile app
Adobe Lightroom
Photo editor and organizer with AI masking for skies and subjects, generative remove and synced edits across phone and desktop.
- Mobile app
Adobe Photoshop
Image editor with generative fill and expand, used to clean up, extend or composite travel images for layouts.
- Mobile app
Luminar Neo
Photo editor built around AI tools such as sky replacement, relighting and quick portrait fixes.
Topaz Photo AI
Desktop software that sharpens, denoises and upscales photos, useful for low-light shots from a phone or small camera.
- Works offline
Google Photos
Photo backup and library with search by place or object and quick AI edits on the phone.
- Free plan or free tier
- Mobile app
Canva
Online design tool with AI image edits and templates for travel graphics, pins, covers and guide layouts.
- Free plan or free tier
- Mobile app
- Developer API
CapCut
Video editor for phone, desktop and web with auto captions and templates for short travel clips.
- Free plan or free tier
- Mobile app
Descript
Edit video and audio by editing the transcript, with filler-word removal, useful for talking-head travel videos.
- Free plan or free tier
Adobe Premiere Pro
Professional video editor with AI tools for speech-to-text captions, audio cleanup and scene detection.
DaVinci Resolve
Editing, color grading and audio in one app, with a free version and AI features for masking and voice isolation.
- Free plan or free tier
- Works offline
OpusClip
Cuts long videos into short vertical clips with captions and reframing, for reels from a longer vlog.
- Free plan or free tier
Runway
AI video generation and editing tools, used for effects, cleanup and short generated shots; label generated footage clearly.
- Free plan or free tier
- Developer API
Google My Maps
Make custom maps with pins, routes and layers, then share or embed them in a travel guide.
- Free plan or free tier
Felt
Collaborative web mapping for drawing, annotating and sharing maps, including data layers for longer features.
Mapbox
Maps platform for developers, used to build custom styled maps and route displays on travel sites and apps.
- Free plan or free tier
- Developer API
Datawrapper
Makes clean, embeddable charts and maps, such as a map of visitor numbers by region for a feature story.
- Free plan or free tier
Flourish
Interactive charts, maps and story templates for data-led travel features and reports.
- Free plan or free tier
Substack
Newsletter and blog platform with free and paid subscriptions, popular with independent travel writers.
- Free plan or free tier
- Mobile app
beehiiv
Newsletter platform with growth tools, a built-in AI writing assistant, ad network and paid subscriptions.
- Free plan or free tier
- Developer API
Ghost
Open-source publishing platform for blogs and newsletters with memberships, hosted or self-hosted.
- Developer API
WordPress.com
Hosted WordPress for blogs, with AI writing help in the editor through Jetpack features.
- Free plan or free tier
- Mobile app
- Developer API
Kit
Email platform for creators, formerly ConvertKit, with landing pages, automations and paid newsletters.
- Free plan or free tier
- Developer API
Mailchimp
Email marketing with templates and AI help for subject lines and content, used by tour operators and small travel brands.
- Free plan or free tier
- Mobile app
- Developer API
Squarespace
Website builder with blogging and email campaigns, plus AI help for site text, used for travel portfolios.
- Mobile app
Travefy
Itinerary and proposal software for travel advisors and tour operators, producing branded trip documents and apps for clients.
Gamma
Turns an outline into a presentation or web document, handy for trip proposals and tour overviews.
- Free plan or free tier
Notion
Workspace for notes and databases with AI help, used to plan research trips and share day-by-day documents.
- Free plan or free tier
- Mobile app
- Developer API
Buffer
Schedules posts across social networks, with an AI assistant for drafting and repurposing captions.
- Free plan or free tier
- Mobile app
Hootsuite
Social media management for scheduling, inbox and analytics, used by tourism boards and agencies.
- Mobile app
Later
Visual planner for Instagram, TikTok and Pinterest posts, with caption help and a link-in-bio page.
- Mobile app
Metricool
Schedules posts and reports on results across networks, with AI caption suggestions, for creators and small teams.
- Free plan or free tier
- Mobile app
Planoly
Visual grid planner for Instagram and other networks, built around how a profile will look.
- Mobile app
ElevenLabs
Realistic text to speech and dubbing in many languages, used for travel video voiceovers and audio versions of articles.
- Free plan or free tier
- Developer API
Adobe Podcast
Browser tools that clean up speech recorded in noisy places, such as an interview at a market or a station.
- Free plan or free tier
Murf
Text to speech studio for voiceovers on travel videos, slideshows and tour presentations.
- Developer API
Speechify
Reads articles, documents and web pages aloud, handy for reviewing your own draft by ear.
- Free plan or free tier
- Mobile app
- Browser extension
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